Directed by Eric Lynne, this film sees a family playing a game of consequences in the woods at Center Parcs. As their story unfolds, their imaginary characters spring to life around them, taking them on a brilliant adventure. With the evil Leaf Monster defeated this family certainly 'Get together again'.
Some lovely CG here from Electric Theatre Collective.
TV, Cinema, Digital, Social, DOOH, game app and DM.
I loved writing and shooting this award winning campaign, which saved the account and massively boosted sales. The films were directed by Rocky Morton, David Lodge and Danny Kleinman. The campaign won a BTAA Silver, got Campaign’s ‘Pick Of The Week’ twice and won an Aerial.
The stars of the TV, Dom & Dan, also appeared in an online game, trying to get players killed.
TV, Radio, In-game
'Entertainment. It's even better when it's free.' The start of a beautiful campaign.
'Tadpoles' was directed by an eccentric married couple called Ne-o and animated by Glassworks. Small ‘Lily Ads’ were also placed amongst real Lily Pads, to recruit pondlife for the film.
I also wrote a cute digital site, featuring a tadpole dancing academy game called #Pondview
The ad got Campaign’s ‘Pick Of The Week’ and won a Silver Clio.
TV, Digital and ‘Lily Ads’
Instead of celebrating McDonald’s 40th birthday, I celebrated 40 years of customers’ memories.
Pete Riski directed the 6 beautiful ads, set to iconic 1970s tracks. There was also a national poster campaign and a digital site where you could type-set your memories, using voice control. The best were then beamed to digital super sites.
300,000 posters were Tweeted.
Creative Circle loved the campaign and sales rose by 7%.
TV, Digital, print
When the Royal couple awarded their wedding crockery contract to a Chinese company, instead of the struggling ceramics industry in Stoke, I responded with ‘The Wrong Royal Wedding Mug’.
I built and wrote a shoddy looking Chinese website and launched Guandong Enterprises with two friends. The mug featured Prince Harry next to Kate, instead of Prince William.
The website went viral, the ‘Chinese error’ mug hit the headlines around the world and we sold 7000 mugs in 2 days. The icing on the cake was the Stoke factory rehiring staff who had previously been made redundant.
I broke my digital cherry and launched a product. Lovely.
Website, social media, product launch
Youngsters don’t respond to shock tactics, so I went for paranoia in the Government’s first anti drug driving campaign. The eyes campaign was a resounding success and estimated to have saved over 10 lives.
Directed by Ringan Ledwidge, the ad made the News at 10, picked up two BTAA silvers and made numerous 'pick of the weeks'.
There was some lovely print work (from Rik & Dan) and a whole shebang digital campaign. The ads also appeared in computer games.
Ringan Ledwidge, Chris Palmer and Dougal Wilson all pitched on the TV.
TV, print, In-game, digital, experiential.
Tfl 'Drug Driving'
360° Cannes entry film (TV, print, digital, in-game, experiential)
Tfl website
This funny and tender Ikea sale campaign was directed through the cinematic eye of David Lodge and shot in the snow covered Polish countryside, just outside Krakow.
I love the insight. No matter how remote and poor a community is, they will travel for miles to get to an Ikea.
TV and print
Ikea 'Billy'
Ikea 'Truck'
I had a brilliant relationship with the Clarks client and travelled down to Street, in Somerset, once a week.
Firstly, there’s Clarks Kids ‘For Every Kid There’s a Shoe That Fits’. This iconic campaign was directed by Dom & Nic. It’s a rarity, but Paul Weller gave us permission to use ‘A Town Called Malice’ and the ‘White Horses’ track is from a 1970s Yugoslavian Kids TV show.
‘Horse’ got Campaign ‘Pick Of The Week’ and won a BTAA Silver.
For the brand campaign we shot Preston for Paris and Nottingham for New York. Great times! Preston holds the world record for the most Mobility scooters per square mile.
Clarks Kids 'Balloon'
Clarks Kids 'Horse'
Print should be wonderfully simple and seduce you in seconds.
There’s work here for big brands like Ikea, Kellogg’s and McDonalds. And there’s the more unusual stuff like The Russian Heart Foundation. Some lovely contributions too, from photographers like Dylan Collard, Tim Brett Day and David Stewart, real salt of the earth guys.
As for radio, I love writing the funny stuff and I have Aerial awards coming out of every orifice.
With the campaign established, this one ran without any Rice Krispies branding or pack. Photography by Dave Stewart.
Odd Swedish humour.
People actually filled these out.
If you're truly creative you shouldn't confine yourself to the four walls of the ad industry. Write short films, launch products, throw a pie in Boris Johnson's face.
At Guandong Enterprises, our extra-curricular start-up, we launched some controversial mugs, model made some vinyl kid characters with ailments and fly-posted some fun North Korea posters around Hackney at 3am one Tuesday morning.
We wrote wonderful back stories for each Kid. Allergy Boy's parents owned a cattery and Asthma's Boy's record for holding his breath under water was 2.5 seconds.
Following on from the success of The Wrong Royal Wedding Mug, we (Guandong Enterprises) released a mug for the Royal Jubilee. But it true Chinese factory error style we put the Queen's dead mother on there instead of Her Majesty.
Writing the Chin-glish copy for the original website and this sequel website was an absolute joy.
Not many people know North Korea takes part in the games. These fly posters and special edition prints poke fun at the brutality of Kim's regime (and him).